It is imperative for agencies to stay on top of new communication devices and their impact upon our industry and clients. That said, you can simply follow Apple. They’ve set the standard and everyone else is playing catchup. Apple has transformed the way we listen to (and purchase) music with the iPod and iTunes. It also changed the way we use our cellphones with the iPhone. Will it also transform how we read newspapers, magazines and books? I was just reading this article in PCWorld “
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